Balances: traders fear that the health situation and inflation weigh “inevitably”

According to the Alliance du Commerce, the balance sheet of sales in Lorraine, which began 10 days in advance, has so far recorded a drop in attendance of around 40%.

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“The health situation will inevitably weigh on our activity in January”, Yohann Petiot, director general of the Alliance du Commerce and general delegate of the Union du grand commerce de center-ville (UCV), said Wednesday January 12 on franceinfo, while the winter sales are beginning. According to his figures, in Lorraine, where the sales started two weeks in advance, “the results are particularly affected by the health situation” with “a drop in attendance of 40% compared to the January 2020 sales”.

Moreover, due to the “teleworking, many workers no longer go to their place of work and no longer go to stores”, lamented the director general of the Trade Alliance. However, according to him, we must wait for the results of the first weekend of sales at the national level, “most important” that the first day. “What is important in the sales, it is the first 15 days that give the impetus”, said Yohann Petiot.

If he recognizes a “a little deeper change of society” and a will “customers to make their purchases a little more responsible”, he recalled that there was above all a “true purchasing power criterion” with “customers who also pay attention to the price” and for whom “sales always matter”. “This is an essential moment for the merchant who can sell at a loss, sell off his end-of-season stocks, but also for customers who can indulge themselves at an attractive price in the store”, he added. “It is especially the only moment of collective commercial animation in store”, continued Yohann Petiot, believing that there is “an attachment” during this period common to all players in the sector.

“One of the fears we have is that rising inflation weighs on consumption”, also recognized Yohann Petiot. “We are, it is true, in a period a little more difficult than what we expected”, he added, calling on the government to be “very attentive” to the development of the situation. “We had a positive December 2021 in our sector, unfortunately a much more complicated start to 2022”, he concluded.

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