Cars: the choice of women


Is the automotive world undergoing a revolution? Would the point of view of women who love cars be – finally – taken into consideration?

The unprecedented echo of WWCOTY 2022 seems to attest to this. The WWCOTY (Women’s World Car of the Year), launched in 2009 by Sandy Myrhe – a New Zealand auto journalist who is now its honorary president – ​​distinguishes new models in six categories: family SUV, large SUV, 4×4 all-terrain, compact, sporty and large model. The jury, made up exclusively of female automotive journalists, awarded prizes on February 15 to the Kia Sportage (family SUV), BMW iX (large SUV), Jeep Wrangler 4Xe (all-terrain 4×4), Peugeot 308 (compact), Audi e- tron GT (sporty) and Ford Mustang Mach-E (big model).

The sequel after the ad

And this year, for the first time in France, the award-winning manufacturers have amply relayed the information. They’re proud of it and they say it, like Jeep in a widely circulated Feb. 21 press release. “ We are delighted that the WWCOTY judges have recognized the great progress made by the Jeep brand.® towards the electrification of its vehicles worldwide, in pursuit of its vision of zero-emission freedom said Christian Meunier, general manager of the brand.

The Jeep Wrangler, winner of the WWCOTY 2022 in the 4×4 category. (ALDO FERRERO)

The selected cars are not for the womenspecifies Mélina Priam, in charge of the tests at “Auto-Journal” and the only Frenchwoman on the jury, they are selected by female specialists who have tried them. »

Feminine

Slowly in France, manufacturers have integrated the fact that women are drivers, buyers and even auto specifiers. The choice of family car is now the result of a joint decision by the couple. Professionals like Linda Jackson, CEO of Peugeot, engineers, designers… make things happen from the inside. Female journalists are doing essays. Finally, the neo-feminist spirit of the times is shaking up the old absurd pattern of making women a minority and drivers a danger.

The winners of WWCOTY 2022.

The winners of WWCOTY 2022.

Global

The strength of WWCOTY is also its global outlookemphasizes Mélina Priam, The COTY (Car of The Year) rewards a car marketed only in Europe “, she adds. The 56 jurors for the women’s prize come from 40 countries on 5 continents. As for the award-winning cars, they must be marketed on at least two continents.

The sequel after the ad

Sometimes it’s complicated because we don’t have the same uses of the car from one region of the world to another “, recognizes the specialist. While city cars are very common in Europe and Japan, they are rare in the United States or Australia. But the number of jurors largely compensates for the heterogeneity of the models. ” Our choices remain consistent “, she believes.

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Eco

Many jurors have environmental sensitivity adds Mélina Priam. Male auto journalists are often more sensitive to the hum of internal combustion engines… However, environmental standards are changing, as are the mentality of buyers. The success of the Tesla brand attests to this.

The BMW iX, winner of the WWCOTY 2022 in the large SUV category.  (UWE FISCHER)

The BMW iX, winner of the WWCOTY 2022 in the large SUV category. (UWE FISCHER)

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Of the six winners this year, there are three 100% electric models, the Ford Mustang Mach-E, BMW IX and Audi e-tron GT and 3 hybrids, the Peugeot 308, Kia Sportage and Jeep Wrangler 4Xe, a car whose jury pointed out ” environmental qualities », rather rare in the ultra-polluting world of 4x4s.

Long live WWCOTY.



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