Presidential 2022: the Kärcher group asks Valérie Pécresse to “immediately cease all use of her brand”


In a press release, the manufacturer protests against the “inappropriate remarks” of Valérie Pécresse. The LR candidate had referred to the expression popularized by Nicolas Sarkozy to express her desire to “clean up the neighborhoods”.

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Kärcher is not happy. In a statement released Tuesday, January 11, the company, which manufactures the famous high pressure cleaners, strongly protests against the remarks “displaced” by Valérie Pécresse. The Republican presidential candidate said on January 6 that she wanted “bring the Kärcher out of the cellar” for “clean up the quarters”.

“The Kärcher group has been fighting for years so that its brand is not exploited on the French political scene, where it has no place, and is opposed to its being associated with any party or current Politics”, writes the company, which asks “to politicians and the media to immediately cease all use of its mark in the political sphere, which undermines its mark and the values ​​of the company”.

This is not the first time that the group has railed against the use of its brand, a word that has entered everyday and political language. In 2010, Kärcher had already spoken when Fadela Amara, Secretary of State to Nicolas Sarkozy, used this term, reports Release. It was the former President of the Republic who used this formula for the first time in 2005.



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